TRNDS

I led the production of Eventbrite’s annual event trends report, the platform’s flagship piece of demand generation content and crucial thought leadership piece.

I was tasked with breathing new life into the report. I set out to capture the feeling of a live experience and the passion of the event organisers making magic happen.

This involved reimagining the report on every level: a fresh editorial identity (hello, new name), bold design, and dynamic video.

I was across all areas of this project including market research, creator interviews and the GTM strategy.

It was such a success that I led the project for a second year to produce TRNDS 2025.