I spent more than a decade working in lifestyle journalism (five years as Life Editor for HuffPost UK) before moving into branded content and content marketing. 

I chose early on in my career to follow my curiosity. As a result, I offer a unique set of skills, from editorial content strategy to production. My editorial expertise challenges brands to think like publishers and create content that feels authentic and earns authority.

I care deeply about the work that I do and the impact it makes. I’m drawn to brands with purpose, from health education to sustainability in practice. I’m passionate about creating content people genuinely connect with, because what’s the point otherwise? 

Women's health and wellbeing is where my passion and experience come together. As Life Editor at HuffPost UK, I commissioned and edited women's health coverage across formats and channels, and co-hosted a taboo-busting women’s health podcast that covered topics like fertility, menopause and identity in motherhood — reaching 600K+ listeners. I also co-founded FEMpowerment, a biannual wellbeing event for women, and worked as Content Editor for Marguerite, a community for women and non-binary people in creative industries. I have hosted and chaired panels on women's health, work and wellbeing.

I’m open to freelance, contract and in-house roles.