I’m an expert storyteller and editorial innovator. I’m curious, creative and a right old chatterbox — I love getting to the heart of a story or brief to build something that’s both meaningful and memorable. I know how to craft human-centric content that converts, and turn complex (or, frankly, dull) topics into accessible and persuasive copy that inspires action. 

I bring not only seasoned editorial expertise but a future-facing mindset. I’ve always got an eye on what’s new, next and going to make an impact.

I care about the numbers, too. I have a track record of driving audience growth, engagement and revenue. Because what’s the point of great content if no one reads it?

I'm also a twin mum, which is the ultimate proof of my ability to multitask, stay calm under pressure and come up with endless creative ideas. Seriously, if you want someone who gets sh*t done, hire a twin parent. Better yet, make it this twin parent.