CV

Responsibilities:

Wrote, edited and localised a mix of long- and short-form content, including web copy, case studies, ebooks, blog posts (product, SEO and thought leadership), email and social posts.
Managed B2B content across four key markets: North America, the UK, Ireland and Australia.
Directed GTM strategy to drive traffic, leads and conversions for key pieces of demand generation content. Worked cross-functionally to coordinate across channels, including performance marketing, lifecycle marketing, demand generation, SEO, social, sales and PR.

Achievements and Results:

Reinvented the annual event trends report with a bold new editorial direction, design and name.
Elevated case studies to create data-driven success stories that showcase expert product use, but are deeply rooted in event storytelling.
Expanded freelance writer pool and developed talent.
Managed a robust gated content refresh project, improving site SEO ranking and driving MQLs.
Produced successful gated content campaigns and drove the highest MQL rate across B2B paid social activity in Q3 2024.
Contributed to increasing editorial newsletter OR and CTOR across markets by improving content strategy and A/B testing subject lines and CTAs.

Responsibilities:

Led all brand partnerships across HuffPost UK, including commissioning and editing freelancers, while collaborating with distribution teams to optimise campaign performance.
Built multi-channel campaign strategies spanning editorial, social and video content.
Led creative responses to briefs and pitching concepts to clients.
Shaped HuffPost UK’s commercial strategy across branded content and e-commerce in partnership with the Editor-In-Chief.
Managed commercial opportunities calendar to align with business goals and market trends.

Achievements and Results:

Played a key role in achieving the site’s first year of profitability.
Secured a partnership with Visit Britain, one of the largest deals in HuffPost UK’s history.
Led successful partnerships with a range of clients including Natwest, British Airways, Visit Britain, Square, American Express and Crowne Plaza.
Pitched, won and produced multiple Covid-friendly partnerships to support SMEs.
Managed complex, multi-channel campaigns for brands with a strategic approach.

Responsibilities:

Commissioned and edited content across a range of topics, including women’s issues, health, mental health, parenting, work, relationships, style, food and travel.
Managed and mentored a large team of reporters, providing editorial guidance, career development and overseeing freelance budgets.
Leveraged data insights tools to drive audience growth, reach and engagement, working closely with audience teams to improve content and distribution strategies.
Led various content projects, including:

SEO-driven evergreen content, such as health explainers and travel reviews.
Long-form, multi-platform editorial series covering women’s health, wellbeing, and parenting topics.
Hosting the ‘Am I Making You Uncomfortable?’ podcast on women’s health and wellbeing. Producing related articles, show notes, social posts and newsletters.

Achievements and Results:

Exponentially increasing social and SEO traffic in my first years as editor.
Boosting newsletter subscribers by 275% in a single year.
Doubling podcast listens between series one and two. This was achieved by strategic content atomisation and multi-channel distribution across newsletters, video, social media, and articles.
Increasing editorial output by over 150% during my tenure.

Responsibilities:

Launched HuffPost UK Finds, the site’s first e-commerce platform, covering fashion, beauty, home, wellbeing, and parenting.
Commissioned, edited and wrote news stories, features and product reviews.
Developed a distinctive editorial tone and managed multiple unique regular series.
Monitored traffic, conversion rates and performance metrics to optimise content strategy.
Managed relationships with external affiliate partners, such as Amazon Affiliates and Skimlinks.

Achievements and Results:

Drove month-on-month traffic growth through SEO and newsletters.
Increased revenue year-on-year, leveraging key retail moments such as Black Friday, Amazon Prime Day, and seasonal sales.
Built and managed a diverse team of writers, including staff and freelancers.

Marguerite was a club for women working in the arts and creative industries. It closed in February 2023.

Responsibilities:

Commissioned and edited a range of online articles covering arts, culture, work and wellbeing.
Managed content strategy and content calendar across site, social media and newsletters.
Developed the brand tone of voice across social, newsletter and members-only website.
Recruited and managed a team of freelance writers and managing budgets.
Liaised with photographers and graphic designers to illustrate content.
Managed event content development, including curating topics and securing speakers.